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Big data and its 3Vs are simply marketing terms. They're more about the "what" than the "how".
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National Public Radio, WFIT station
interview with DFHeinz
“Big data is simply data — it’s the data that troubles us.It’s the data that we can’t store all at once. It’s data that’s coming at us
so fast that we can’t analyze it to make decisions or it’s the data that’s coming
from so many disparate sources that we can’t stop to understand it.
But with our technology and tools we can store enough of it, we can respond to it fast enough and we can understand it, regardless from where it comes.
Data is useless until it becomes information and information is useless until it
becomes of value. This value is how companies are using big data today
to find a competitive edge.”
— Daryl Heinz, CEO
